Visual Identity
Visual Identity
What Is a Visual Identity and What Should It Include?
The components of a visual identity system, from logo suite to imagery, and how they fit together.
Visual Identity
Brand Photography and Imagery: Choosing a Style
How to define an imagery style that feels like you, with or without a photography budget.
Visual Identity
Brand Consistency for Small Teams
Simple systems that keep a brand consistent when nobody has 'brand manager' in their title.
Visual Identity
Brand Design Trends in 2026 and How to Use Them
The directions shaping identity design this year, and a warning about following them too closely.
Visual Identity
How to Choose Brand Colours That Work on Screen
A practical method for building a colour palette that is distinctive, accessible and usable in product UI.
Visual Identity
Brand Guidelines: What to Include and What to Skip
The sections every set of brand guidelines needs, and how long the document should really be.
Visual Identity
The Logo Design Process, Step by Step
What happens between a brief and a finished logo, and why good designers start with questions.
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